Marketing Week is proud to unveil 2023’s Top 100 Most Effective Marketers, sponsored by Digitas, a comprehensive list that represents the best of the best working in the UK marketing industry today.
Marketing efficiency strategy is driving ‘short-term’ revenue decline
888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
BP has appointed Claire Farrant as its vice-president of marketing for its retail division in Europe.
Farrant brings significant retail experience to the oil giant having spent a decade in senior roles at Tesco prior to joining Lidl in 2015 as its marketing director.
Why consistency is the key to making people fall in love with your brand
For marketers, the race is on to battle it out and win a share of the romantic revenue. Every year we are bombarded with persuasive messages about why investing in X brand is the only way to show that you really care.
Post-lockdown – planning for your business’ road to recovery
As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to focus on the road to recovery. Customers will want to be reassured of your brand’s actions and precautions, and businesses are reassessing how to communicate their plans.
“2020 is the year of 5G.” How many times have we heard that phrase, or something similar said about an innovative technology? Just last year, Gartner forecast that the worldwide 5G network infrastructure revenue would reach $4.2 Billion in 2020, an 89% increase from 2019.
Awareness of truck advertising is virtually non-existent in the UK, especially compared to places like America. But what exactly is it and how does it work?
Truck advertising is surprisingly simple; “you take a commercial trailer or lorry already making deliveries and replace its existing livery (if any) with the branding of a company not associated with the truck.”
Digital marketing is an ever-evolving industry, and keeping up with the latest trends is essential for any business looking to stay ahead of the competition. In the UK, the digital marketing landscape is constantly changing, with new technologies, strategies, and techniques emerging all the time. In this article, we will explore some of the latest trends in digital marketing in the UK.
